Tmax Juices

#NotForQuitters - Case Study 2

Jan 09, 2018 | 0

Written by Daniel Blythe — January 09, 2018

Our new campaign #NotForQuitters is all about challenging the notion of 'quitting smoking' as often vapers still see themselves as smokers albeit no longer tobacco smokers. The health benefits of transitioning from tobacco smoking to vaping are well documented with Cancer Research UK now advocating vaping as a viable and better alternative to tobacco smoking.

We have sourced 5 people who are current tobacco smokers, and challenged them to see if they could transition from tobacco smoking to vaping using our Snake Oil, which offers similarities with it's unique flavour combination, complexity, depth and exhale.  


Introducing our second willing case study, Julian Miller. We set him up with an Aspire Zelos mod and an ample supply of Snake Oil e-juice.  



Name Julian Miller
Age 52
Current Tobacco Benson & Hedges Gold
Price Per Pack £11.00
Currently Smokes 20 Per Day
Monthly Cost £330.00



Mod Aspire Zelos
E-Juice Snake Oil
Nicotine Level 18MG
Mod Cost £50.00
250ML Snake Oil £89.00
Monthly Cost (average for trial period) £46.00


We will come back to Juilian every month for an update on his progress and monitor his hopeful transition to vaping.